Video

A video that tells a story with only 27 pictures. Each photo is stacked one on top of the other like someone just got their pictures developed and is looking at them for the first time.

End card: Told best with 27

The photos will capture the series of events that will take place when planning a surprise birthday party goes wrong and ends up with firefighters and a disheveled cake.

Music: Orchestra music playing. The violin moves quicker as the chaos ensues. Big finish as the cake is revealed at the end.

Shot List:

Preparing to bake a birthday cake.
Ingredients laid out.
Flour falls over counter.
Cloud of flour fills the air.
Scooping some out with your hands.
Spill flour on friend while aiming for sink.
Finish the cake.
Put it in the oven.
Setting up decorations.
Run over to burning smell coming from oven.
The cake catches fire in the oven.
Panic on everyone's faces.
Fanning out the oven with a rag.
Fire gets bigger.
Pours water over the cake.
Smoke fills the room.

17. Pulls out the soggy cake from oven.

18. Attempts to frost cake but fails.

19. Fire truck arrives outside the building.

20. Birthday girl with sash enters behind firefighters confused.

21. Candles are added to the cake.

22. Everyone huddles around sings Happy Birthday.

23. (Multiple frames)

24. Disheveled looking cake is revealed for the birthday girl.

25. Birthday girl blows out candles.

26. Up close shot of the ugly drippy cake that barely reads Happy Birthday.

End Card: Told Best With 27

Wild Postings

Billboard

Social Prompts

Every month we will release a list of 27 prompts on our socials in which individuals can complete and share using #ToldBestWith27.

Prompt Examples include: Capture a moment that made you happy, capture a moment in which you tried something new... We will then feature their photos on our highlights.

My day in the spotlight

Popup in the city where people can buy their Fujifilm camera, use it for the day, and bring it back to be displayed in a museum. Let “ordinary” people have their own gallery and get the chance to be discovered and share their 27.

Fuji Concert Contest

We will place Fuji Disposable cameras at events in which people usually take a lot of photos and tell them that they just have 27 photos to take all night. Let’s see what moments they choose to remember. At the end of the concert they will be able to submit their photos in a special place on our website where they will be entered into a competition. The best 27 photos win a free FujiFilm QuickSnap and Free tickets to their favorite artist.

INSIGHT: The limited number of exposures (27) on a disposable camera make you more choosy with the moments you capture.

CAMPAIGN IDEA: There’s a story behind every Fujifilm role. 27 moments per film roll to be exact. Through this campaign we aim to share people’s stories through one roll of Fujifilm.